Have You Seen a Purple McDonald's Logo?


Do you ever consider selling your company one day?

Even if you do not believe you'd ever sell your business, brand consistency, promise, experience and image are vital to the success of your company. I've heard it repeatedly from small business owners that they can not make a big investment in branding due to lack of funds. I've also heard entrepreneurs say that they do not see the point; it isn't like they seem to be a global company like Nike. Still, others believe that by creating a definite brand strategy, promise and knowledge , it's going to limit opportunities to form money from a broader audience.

If you're an entrepreneur that thinks that way, I ask you to reconsider. The branding of your company, albeit you have been operational for every week , is significant to your success.

Early Days of McDonald's

Have you ever seen McDonald's with a purple logo or anything other the golden arches? once you walk into a McDonald's anywhere within the world, you recognize what you're getting, and if you patronize those restaurants, that's precisely the rationale why you are doing it.

Ray Kroc, who was a 54-year-old salesman and still trying to find a chance that might inspire him came to find out about the restaurant of Dick and Mac McDonald who had developed a process for the food that delivered it to the customer within 30 seconds. This was an enormous deal and therefore the beginning of the nutriment industry. However, once they just started working together, they were missing a broader vision and brand strategy.

Early McDonald's Mistake

It was Kroc who envisioned the chance to make a company that was wholly American. In partnership with the McDonald brothers, he started operating out of the Midwest and therefore the brothers in California. At first, Kroc created a franchise model to expand the corporate and grow it to scale quickly across the U.S., but he made a mistake--it lacked the high-quality and overall consistency regarding the whole operation and systems that the McDonald brothers had developed in California.

Once Kroc and therefore the McDonald brothers were ready to bring control and consistency on the entire of the operation, from the brand promise, experience, image, to the services, activities, and services, it had been only then that the McDonald restaurants began to develop. What Kroc ultimately delivered to the McDonald's picture is that consistent strategy across all of the franchises. that's why you've got never seen a McDonald brand image be anything aside from the golden arches. With McDonald's, what you see is what you get.

When the whole operation of McDonald's was consistent across the board, and a customer in California received an equivalent service and knowledge as another customer within the Midwest, it had been only then that the McDonald's brand began to get traction.

Benefits of brand name Consistency

When your business is according to the brand promise, experience and image of your company, in its entirety, your audience and customers understand:

They are getting to enjoy your business because they know--clearly--the value that your company offers them through your products and services.
Your customers will know what to expect from a brand that's consistent; it isn't a game , which can mean they're going to put their money down because they understand the offering.
Customers, especially within the digital age with social media sharing and comments, are going to be ready to communicate your brand (it's promise, experience, and image) because you're consistent in presenting yourself.
When customers understand your brand promise, image and knowledge , they're willing to buy the worth of what your products or services offer them.
I will say that contrary to not spending the cash and investing your resources in communicating a uniform brand strategy, image and experience; it's crucial for you to try to to it. By not having a comprehensive brand strategy, you'll adversely impact rock bottom line of your business, which is one among the explanations many start-ups fail. Customers simply don't understand the worth of the products or services and do not purchase them from businesses that make no sense or are inconsistent. Don't make that mistake.
Author of "Not Your Father's Charity: Grip & Rip Leadership for Social Impact" (Free Digital Download available at.

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